Setel Brand Identity System
This document has been created to provide a definitive brand guideline for Setel to ensure that all core brand functions are consistently used across all internal and external mediums and collaterals.
Logo | Orientation
The Setel Logo can be presented in two orientations, depending on the situation.
Linear logo
The primary orientation which needs to be treated as priority in preparing collaterals – both prints and digital, including software interfaces.
Stacked logo
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Logo | Reverse
In situations where the Setel logo cannot be executed against a white background, Setel Reverse logo may be applied for better legibility.
Linear logo
Stacked logo
Setel Blue
#00B0FF
R000 G176 B255
C075 M000 Y000 K000
Pantone 306 C
Setel Blue
#00B0FF
R000 G176 B255
C075 M000 Y000 K000
Pantone 306 C
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Colours
Setel Blue
HEX – #00B0FF
RBG – 0 176 255
CMYK 75 0 0 0
Pantone 306 C
White
HEX – #00B0FF
RGB – 255 255 255
CMYK – 0 0 0 0
Black
HEX – #00B0FF
RGB – 0 0 0
CMYK – 60 40 40 100
