Head, Customer Acquisition

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Full-Time

The Head of Customer Acquisition will be responsible to develop strategies, manage a team & lead initiatives focused on increasing awareness & driving user & customer acquisition of Setel.

The primary focus will be on driving strategies in generating quality user sign-ups, account activation through various paid and organic acquisition channels. In this role, you will be responsible in working with relevant internal & external partners in driving the acquisition efforts, to monitor the performance of the acquisition activities & report results to the management.

Performance-driven, excellent communication & negotiation skills, creative problem solving, demonstrated innovation and analytical capabilities are necessities for this role.

In This Role You Will:

• Work with management to drive the overall strategy and growth for Setel

• Own communication to management on plans to hit marketing goals around user & customer acquisition

• Stay up-to-date with the market, competitors & industry trends

• Oversee the targeted messages and customer communications strategy based on Setel’s key value propositions and use cases

• Identify internal platform and tool improvements that would help our marketing efforts, and champion their development

• Achieve revenue growth, yield and volume via acquisition and strategic marketing campaigns while pushing new acquisition funnels and segment specific value propositions

• Define, build & analyse appropriate methods, key metrics and traffic patterns to measure attribution and performance of marketing programs

• Have a deep understanding of the customer, with an obsession to understand new trends and opportunities leading to customer insights

• Define business needs and comprehensive requirements for behavioural data capture and reporting, collaborate with relevant team(s) to integrate data requirements into sales planning and channel development

• Initiate, contribute and provide acquisition strategic inputs to help develop and deliver on strategic plans and budgets

• Manage all new revenue lines and channels, delivering revenue via new customer acquisition and retention across new partnership development

• Build and lead execution of strategic partnerships – cross-marketing alliances, branding and joint commercial collaboration

• Develop real-time marketing campaign analytics dashboard with data team to ensure accurate and effective execution & post-campaign analysis

You’re a great fit if you have:

• 8+ years of experience in B2C marketing with a focus on partner marketing and/or product marketing

• Experience marketing payment methods and/or financial services products will be an added advantage

• Excel at cross-group collaborating, creative thinking, problem solving and have strong bias for action

• Understanding of onsite marketing channel expansion

• Experience designing and executing rapid-fire test-and-learn campaigns

• Experience building and growing relationships with internal and external partners

• Proficiency in HTML, SQL, Excel – plus the ability to learn our in-house tools and systems