• Work with management to drive the overall strategy and growth for Setel
• Own communication to management on plans to hit marketing goals around user & customer acquisition
• Stay up-to-date with the market, competitors & industry trends
• Oversee the targeted messages and customer communications strategy based on Setel’s key value propositions and use cases
• Identify internal platform and tool improvements that would help our marketing efforts, and champion their development
• Achieve revenue growth, yield and volume via acquisition and strategic marketing campaigns while pushing new acquisition funnels and segment specific value propositions
• Define, build & analyse appropriate methods, key metrics and traffic patterns to measure attribution and performance of marketing programs
• Have a deep understanding of the customer, with an obsession to understand new trends and opportunities leading to customer insights
• Define business needs and comprehensive requirements for behavioural data capture and reporting, collaborate with relevant team(s) to integrate data requirements into sales planning and channel development
• Initiate, contribute and provide acquisition strategic inputs to help develop and deliver on strategic plans and budgets
• Manage all new revenue lines and channels, delivering revenue via new customer acquisition and retention across new partnership development
• Build and lead execution of strategic partnerships – cross-marketing alliances, branding and joint commercial collaboration
• Develop real-time marketing campaign analytics dashboard with data team to ensure accurate and effective execution & post-campaign analysis
