Customer Lifecycle and Performance Marketing Manager

We’re looking for a Customer Lifecycle and Performance Marketing Manager to join the Setel KL team. We are obsessed about delivering a seamless and frictionless retail experience for our customers. We strongly believe that we can only deliver these amazing experiences for our customers and merchants when we drive a work culture which inspires innovation, rewards risk- taking and celebrates success. If you want to take more ownership of your career, then you’re ready to be part of Setel.

In This Role You Will:


  • Work closely with internal & external stakeholders to obtain customer insights with the objective of building relevant and effective campaigns.
  • Establish targeting and user segments strategies based on customer lifecycle management & predictive analytics.
  • Implement and optimize new customer journeys across various user segments by engaging and activating customers. 
  • Design and write messaging across push notifications, email, and SMS within marketing platforms. 
  • Drive and execute A/B testing based on hypothesis with the objective of improving campaigns to meet campaign objectives. 
  • Grow organic adoption and referral programmes. 
  • Strategically lead all paid social channels, search, mobile and display from ideation to execution. 
  • Work closely with the design and marketing teams to develop high-performing ads and content. 
  • To track, monitor and deliver campaigns performance to ensure KPI & campaign objectives are met ie CAC (Customer acquisition cost) customer activation rate and communicate results to stakeholders. 
  • Generate and create reports for stakeholders. 
  • Develop and manage a calendar of promotions and seasonal campaigns. 
  • Help with the planning, forecasting and measurement of marketing’s impact on the business. 
  • Experiment with and grow traffic-driving initiatives including social media (Facebook, Instagram, YouTube, etc.) email marketing content marketing, partner programs, ASO.



You’re a great fit if you have:


  • Degree in Marketing/Mass Communications with minimum 3-4 years of working experience in digital performance marketing for e-commerce, fintech or tech industry.
  • Experience developing content that generates engagement and top of the funnel growth. 
  • Deep knowledge of paid media platforms, content strategy and multi-channel drip campaigns. 
  • Metrics-driven, understanding the relationship between CAC & LTV, ROAS, and other unit economics. 
  • Passionate about understanding consumer behavior, translating findings into meaningful action. 
  • Excellent verbal and written communication skills, strong presentation skills. 
  • Fluent in Mixpanel analytics. 
  • Fluent with running campaigns on Facebook, Google, Twitter, app, mobile & email marketing platforms. 
  • Previous experience with enterprise CRM and lifecycle marketing platforms such as Salesforce, Marketo, Mailchimp etc. 
  • Keen sense for details with an analytical and critical thinking mind-set. 
  • Ability to think creatively, highly driven and self-motivated. 
  • Strong written and verbal communications skills in English. 
  • Excellent presentation and speaking skills. 
  • Able to adapt and perform in a fast moving environment.


Bonus Qualifications