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Customer Lifecycle and Performance Marketing Manager

We’re looking for a Customer Lifecycle and Performance Marketing Manager to join the Setel KL team. We are obsessed about delivering a seamless and frictionless retail experience for our customers. We strongly believe that we can only deliver these amazing experiences for our customers and merchants when we drive a work culture which inspires innovation, rewards risk- taking and celebrates success. If you want to take more ownership of your career, then you’re ready to be part of Setel.

In This Role You Will:


  • Work closely with internal & external stakeholders to obtain customer insights with the objective of building relevant and effective campaigns.
  • Establish targeting and user segments strategies based on customer lifecycle management & predictive analytics.
  • Implement and optimize new customer journeys across various user segments by engaging and activating customers. 
  • Design and write messaging across push notifications, email, and SMS within marketing platforms. 
  • Drive and execute A/B testing based on hypothesis with the objective of improving campaigns to meet campaign objectives. 
  • Grow organic adoption and referral programmes. 
  • Strategically lead all paid social channels, search, mobile and display from ideation to execution. 
  • Work closely with the design and marketing teams to develop high-performing ads and content. 
  • To track, monitor and deliver campaigns performance to ensure KPI & campaign objectives are met ie CAC (Customer acquisition cost) customer activation rate and communicate results to stakeholders. 
  • Generate and create reports for stakeholders. 
  • Develop and manage a calendar of promotions and seasonal campaigns. 
  • Help with the planning, forecasting and measurement of marketing’s impact on the business. 
  • Experiment with and grow traffic-driving initiatives including social media (Facebook, Instagram, YouTube, etc.) email marketing content marketing, partner programs, ASO.



You’re a great fit if you have:


  • Degree in Marketing/Mass Communications with minimum 3-4 years of working experience in digital performance marketing for e-commerce, fintech or tech industry.
  • Experience developing content that generates engagement and top of the funnel growth. 
  • Deep knowledge of paid media platforms, content strategy and multi-channel drip campaigns. 
  • Metrics-driven, understanding the relationship between CAC & LTV, ROAS, and other unit economics. 
  • Passionate about understanding consumer behavior, translating findings into meaningful action. 
  • Excellent verbal and written communication skills, strong presentation skills. 
  • Fluent in Mixpanel analytics. 
  • Fluent with running campaigns on Facebook, Google, Twitter, app, mobile & email marketing platforms. 
  • Previous experience with enterprise CRM and lifecycle marketing platforms such as Salesforce, Marketo, Mailchimp etc. 
  • Keen sense for details with an analytical and critical thinking mind-set. 
  • Ability to think creatively, highly driven and self-motivated. 
  • Strong written and verbal communications skills in English. 
  • Excellent presentation and speaking skills. 
  • Able to adapt and perform in a fast moving environment.


Bonus Qualifications

Setel Ventures Sdn Bhd is fully committed to the protection of Personal Data and the compliance of Personal Data Protection Act 2010 (“Act”). Setel Ventures Sdn Bhd assures that any Personal Data collected, stored, processed and used for the purpose of this registration/application shall comply with the requirements of the Act and only to be used within the Setel Ventures Sdn Bhd.

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